Announcing: TypePad Conversations
What Is It?
At its core, TypePad Conversations is about powering discussions across a large set of bloggers and their audiences through provocative questions. We ask these questions to millions of bloggers and their readers, sparking conversations across a range of topics. You can join in the discussion here!
If you have ever been to an industry conference like iMedia, E3, Ad Tech, ShowWest, you have experienced a form of sponsored conversation. We are taking that principle online and allowing brands to join in the conversation, and as with those conferences, TypePad Conversations helps brands sponsor discussions without controlling them.
Like Facebook's engagement ads and Twitter's Sponsored Tweets, TypePad Conversations is about finding the right balance between the brand's desire to participate in the conversation, the publisher's desire to drive traffic to its site, and the reader's desire to engage with great content.
Nothing like this has existed for blogs before today.
How It Works
We work with leading voices in a category, such as Women's Lifestyle, to create questions that are syndicated to influential bloggers.
Bloggers post their answers on their blogs and inspire their audience to participate. Readers invite people in their social networks to join in by sharing their answers on Twitter and Facebook.
The best way to understand how this all works is to join the conversation on some of our amazing publisher sites like Betty Confidential, Geekweek, and Jessica Gottlieb.
We are very pleased to be partnering with Sprint and their 4G campaign as the first sponsor of TypePad Conversations. Sprint has been fantastic to work with and we are grateful especially to Betsy Paynter, Sara Devine, Stephanie Wilroy, Jim Clark and Rich Pesce who said:
"TypePad Conversations are a unique way for us to avoid banner fatigue and organically reach highly engaged audiences."If you are a marketer who'd like to participate, please reach out.
I would like to thank the inspired team at Six Apart that has put countless hours of blood, sweat, tears and magic into the progress we have made over the last two years.
I look forward to seeing you join the conversation!
David Tokheim, EVP Six Apart Media
* comScore, April 2010
What Facebook's Like means for publishers
The “Like” button allows publishers and marketers the ability to deliver a compelling social web experience on branded sites without the design constraints of a Facebook fan page. Just adding the Facebook “Like” button to your website or blog integrates it with Facebook.
Typing your company or product name into the Facebook search bar will display the site to which you’ve added the “Like” button. In short: ANY web page can now take the place of a Facebook fan page.
Most importantly, fans of your brand will get a consistent experience no matter where it’s accessed. Our powerful publishing and community solutions now have the ability to behave just like Facebook fan pages, leveraging the network for each engagement. And that is great news for everyone.
As we noted last week Six Apart was chosen by Facebook as an official launch partner for this release. Stay tuned for more announcements from Six Apart on how we can help you leverage social media as part of our conversational marketing platform.
Six Apart Likes Facebook's Open Graph

Mark Zuckerberg described this as a technology that pulls together all the different social networks to create a web "that is smarter, more social, more personalized and more semantically aware."
As more and more content pours onto the web our ability to efficiently navigate it becomes increasingly important. Facebook’s assertion is that you are going to be more interested in the things your friends, and others you are connected to, are interested in. We think they are bang on.
Blogging is a great networking tool that allows you to build a community around your passion, hobby or business and we’ve been building features to help customers drive community and link it into social networks like Twitter and Facebook. Six Apart's focus on community and social media resulted in Facebook selecting TypePad as an official launch partner for this announcement. Today we released Facebook “Like” to members of our beta team for testing and feedback. We have already seen some great integrations as well as a ton of positive feedback on the Everything TypePad blog.
Join Six Apart Product Manager Matt Jacobs at School for the Visual Arts Presentation
On the Speaking Circuit, continued
As we mentioned recently, Carla Bourque, Six Apart Sales and Biz Dev VP, participated on a panel at OMMA Social here in San Francisco last week. If you missed the event, you can read about it in moderator David Berkowitz’s Social Media Insider column on MediaPost. David asked his panelists to respond in writing to some of the bigger questions that came up during the panel, and the abridged answers are in the MediaPost column, while the extended version is on David's blog, Inside the Marketer’s Studio.
Carla offers some valuable insights on some of the conundrums surrounding social media measurement (Full disclosure: David is a Six Apart customer, using TypePad for his popular blog.).
Looking ahead to March, Leah Culver, Six Apart product expert and co-founder of Pownce, will moderate a panel at South by Southwest (SXSW) titled Web Framework Battle Royale. Exact date is tbd. Wear your armor and prepare to be educated and entertained.
For you Django lovers out there, Six Apart New York will host Django Hack Night next Thursday night, February 11, in our offices in the Flatiron district. Bring your project with you and be prepared to show and tell at the end of the evening.
Catch Us on the Social Media Speaking Circuit
We'll be speaking at several conferences over the coming months, and hope that any customers, partners or friends will be sure to say hello if you are attending any of these. As you will see, a common theme is the value of social publishing to marketers and brands, and the importance of measuring that value. We'll share our experience and knowledge with others who are embarking on social media for the first time or simply trying to understand how to measure it.
First up is Carla Bourque, VP of Strategic Partnerships, who will speak on the topic "Measuring Social Media: How to Connect Metrics to Objectives" at OMMA Social on Tuesday, January 26th at the Nikko Hotel in San Francisco.
Next, our GM and EVP of Six Apart Media, David Tokheim,
will speak about the role blogs and social publishing play in marketers' social media strategy at The Social Graph Clinic, scheduled for Friday, January 29 at New York University's Stern School.
In April, Richard Rocca, Publisher and VP of Sales, will moderate a panel at OMMA Global entitled Making Social REALLY Work For Your Brand. This event takes place March 17 & 18 in San Francisco.
We'll keep you posted on our sundry speaking plans throughout the year, and we do hope to see you at one or two of them.
Happy Holidays from Six Apart
Six Apart Media, TypePad Micro, and AVATAR
Announcing the TypePad Platform and TypePad Motion
The TypePad Platform
In 2003, Six Apart launched TypePad, which quickly became and remains the leading premium hosted blogging service. According to comScore, Six Apart is the leader in the blog category in the US and reaches over 183M unique visitors per month around the world - that’s bigger than MySpace - and TypePad is the cornerstone of Six Apart’s hosted services.
In the last year we’ve rebuilt TypePad from the ground up and introduced social networking features such as profiles, following, microblogging, and status updates to our bloggers. We've invested in making TypePad the most secure, stable, scalable and social blogging platform, but until now the only way to use it was through TypePad.com. Today we are very pleased to announce the launch of the TypePad Platform, where any developer, blogger, publisher, or corporation can use the TypePad “cloud” through our open APIs.
Cloud services didn’t exist in 2001 the way they do today, but now services from Amazon and others make building and launching new web sites much easier and less expensive by providing infrastructure level “cloud” services. Users of Flickr, Facebook and Twitter have transformed the internet by sharing their media and building relationships online, in part because of the flexibility of experiences that those platforms' API have enabled.
We hope to take cloud computing a step further with the TypePad Platform with this “smart cloud” service - combining the flexibility of infrastructure-focused services with the building blocks of our social application platform. Our platform enables developers to use structured object, like blogs, posts, comments, people, activities, groups, and tags, to quickly and inexpensively build next generation social applications on a reliable, secure, and scalable platform.
That all may be a bit too much jargon, I realize, so the bottom line is this: cloud services are transforming how web sites and social applications are being built, and we want to help move this trend forward by opening up TypePad’s APIs. We hope to dramatically lower barriers for those trying to get started on a shoestring to build the next Twitter, Facebook, or YouTube.
For larger publishers and Internet businesses, we see the TypePad Platform as new way to incorporate blogs and social networking into their sites - offering an alternative to completely local software solutions or completely hosted SaaS solutions. With the TypePad Platform, publishers can use the presentation layer and templates of their choice - be it via MT, PHP, Django, Java, etc. - while not having to install and support an expensive back end.
For personal bloggers and TypePad users, opening up our APIs means that TypePad will be built into applications that will help the bloggers and their readers, paving the way for more applications that enhance TypePad functionality. For our larger TypePad customers it opens up a large set of possibilities about how they can integrate their TypePad blogs into their existing web sites. For our Movable Type and Six Apart Services clients, this opens up many more ways that TypePad can be used in conjunction with, rather than an alternative to, Movable Type or other installed blogging platforms.
The TypePad Developer Program
TypePad Motion
A TypePad Motion site is a place where members come together to share notes, files, photos, videos and audio with others and featured users can aggregate all of their activity around the web onto the TypePad Motion site, keeping their fans or followers up-to-date on their activities. Several celebrities have integrated TypePad Motion sites into their branded websites, such as Zachary Quinto (Star Trek, Heroes) and Ryan Star.
For more information about TypePad Motion, please visit typepad.com/go/motion.
This opens up a new chapter for TypePad and Six Apart, and it’s just a start. The TypePad Platform is new and now primarily for developers who wish to preview and test the service. We’d love your feedback. It is Six Apart’s continuing mission to dramatically reduce the cost and time to market while increasing the capability and scalability in building social applications. We’re hoping to make web publishing even more accessible and social and we hope you will join us.
The Rap On Social Media with MC Hammer at Harvard This Month
We are offering members of the Six Apart community a discount to the conference (standard price is $489, Six Apart price is $329), which will also include presentations from social media practitioners of Southwest Airlines, Dunkin Donuts, CNN, Domino's, and the American Red Cross. The indefatigable Gary Vaynerchuk, of Wine Library TV fame, will also keynote.
Can't make it to Harvard on the 31st? That's ok. The summit will be streamed live by CNN.com/Live, the Internet's only multi-stream live video news service, from 9 am Eastern.
Gravity Summit events help bridge the gap between the new Social Media Marketing tools and the business community, by educating and informing marketing professionals, small business owners, advertisers, C-Level executives, and others, about the exciting new marketing and communications landscape that is evolving daily.
We've attended past Gravity Summits at Stanford University and UC Irvine, and have found that people actually practicing social media inside companies are more willing to speak at an education-oriented conference than at a typical industry conference. The presentation quality is high and authentic, as is the discussion. We recommend the experience.
We hope you'll take advantage of this discount, attend the conference, and learn more about social media, or tune in to the live stream at 9 am on the day of - August 31.

